In the heart of Goa, where coconut trees sway to the gentle breeze and the aroma of cashew fills the air, Aani Ek was born—a brand that dared to do something new with Feni. Known traditionally as Goa’s iconic spirit, Feni is often savoured in its natural, pure form. But we set out on a different path, introducing a range of infused Fenis that brought vibrant, tropical flavours to the traditional drink. These infusions were crafted to offer a unique experience for locals and tourists alike, blending Feni with bold new ingredients to highlight its potential. It was a flavourful journey, and to our joy, people embraced it with open arms.
We soon realised that curiosity about the original feni was coming from two distinct groups. For those new to Feni, the infusions offered a smooth, approachable gateway into the world of this unique Goan spirit. Their intrigue soon led them to wonder about the raw spirit behind these flavours, eager to try the essence of Feni in its purest form. On the other hand, local enthusiasts and seasoned Feni lovers, with more refined palates, could immediately detect the premium quality of the spirit underpinning our infusions. They sought out the original for its authenticity, recognising the craftsmanship and finesse in the base Feni that only a true connoisseur could appreciate. It became clear that there was an appetite for our unembellished, single-origin Caju Feni among both novices and aficionados alike, setting the stage for the launch of OG Caju.
And so, we listened.
After thoughtful consideration, we decided to bring forth Aani Ek OG Caju Feni—a pure expression of cashew Feni, crafted with the same care and quality as our infusions, yet untouched by additional flavours. With OG, we aim to offer a taste of Goa in its most authentic form, the base spirit that serves as the heart and soul of our brand. This is a drink rooted in Goan tradition, a tribute to the land and the people who have made Feni what it is today.
With this new launch, we hope to bring a fresh perspective to Feni lovers, inviting them to experience its true essence. Through Aani Ek OG Caju Feni, the spirit of Goa speaks directly—no embellishments, no enhancements, just the raw, rich taste that has been enjoyed here for generations. We are excited to see how OG will be embraced, not just as a drink, but as a cultural symbol that ties us to the stories and flavours of this land.
In each sip of OG, we invite you to connect with Goa, to feel its spirit as we feel it—a spirit that flows in every drop. Here’s to Feni, to Goa, and to the journey that led us back to the roots of our craft.
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