One District One Product (ODOP): Driving Regional Growth through Unique Local Products
The One District One Product (ODOP) initiative by the Government of India aims to bring a balanced and inclusive approach to regional development across all districts of the country. The primary objective is to select, brand, and promote at least one unique product from each district, fostering socioeconomic growth and highlighting local craftsmanship and heritage. This ambitious initiative has identified 1,102 products from 761 districts across India, recognising the diverse range of specialties that each region offers.
The products under ODOP are selected based on various factors, including the existing ecosystem of the district, the potential for export, and whether they hold a Geographical Indication (GI) tag. By showcasing these unique items, ODOP is not only promoting the products but also providing economic opportunities for local artisans and businesses. These products are promoted at exhibitions, capacity-building sessions, and other marketing activities organised at both the district and state level, with support from local governments.
ODOP is significant in enhancing the economic landscape of India, allowing each district to shine on the national and global stage by offering products that are deeply rooted in its culture, tradition, and geography. This initiative is helping boost local employment, promote heritage, and create a sustainable development model where each district contributes to the national economy.
Aani Ek: Showcasing Goa’s Heritage through Infused Feni
As a part of the ODOP initiative, Goa’s Aani Ek brand proudly represents the state with its unique portfolio of infused Feni. For centuries, Feni has been synonymous with Goan culture, originating from cashew apples and distilled through traditional methods. It’s a spirit that carries the essence of Goa’s vibrant lifestyle, tropical landscapes, and rich history. Aani Ek takes this iconic spirit a step further, infusing it with natural ingredients to create a range of flavourful Feni that appeal to both locals and tourists. Each infusion is crafted with care, combining the authenticity of Feni with modern flavour profiles, creating an experience that’s uniquely Goan yet universally appealing.
As a part of ODOP, Aani Ek’s participation symbolises the rich legacy and evolving tastes of Goa. By aligning with this initiative, Aani Ek aims to introduce the world to the art of Feni-making, as well as to the innovative infusions that honour Goa’s heritage while adding a contemporary twist. Each bottle of infused Feni serves as a piece of Goa that consumers can take with them, carrying the warmth and spirit of the region wherever they go.
HONEY+CINNAMON
LIMON
CHilli
The Importance of Aani Ek’s Contribution to ODOP
Through the ODOP initiative, Aani Ek’s range of infused Feni is positioned as not just a product, but as a representation of Goa’s vibrant culture. By including Aani Ek’s Feni in the ODOP portfolio, the initiative acknowledges the importance of Goa’s traditional alcohol industry and promotes it on a larger scale. For tourists, Aani Ek’s Feni offers a taste of the region that goes beyond the ordinary, allowing them to engage with an authentic cultural experience through flavour.
Being a part of ODOP provides Aani Ek with a platform to reach new audiences and gives locals a renewed sense of pride in their traditional drink. Additionally, it provides the brand with avenues for collaboration with other districts, creating a network of unique Indian products that promote the country’s vast cultural diversity.
... Trust me, once you give it a shot, you'll be craving for just that - 'One More'! ... Cheers to deliciousness and eco-friendliness!
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... Experiments (with feni cocktails and infusions) yielded flavours that were so good that they “had to share this with everyone”.
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‘The best alcohol to bring back from Goa’ (Team Aani Ek) has attempted to make the local-favourite feni more tourist-friendly”.
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In Goa, a new breed of feni enthusiasts is giving the age-old tipple a makeover
... Meet the people ushering in the Fenissance.
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Aani Ek’s Vision for the Future under ODOP
As Aani Ek embraces this opportunity, the brand is committed to crafting high-quality, authentic Feni infusions that reflect the spirit of Goa. This collaboration with ODOP is a step towards expanding Aani Ek’s presence while remaining rooted in the heritage and authenticity of Feni. By sharing the story of Feni through ODOP, Aani Ek aims to create a lasting impact, offering a taste of Goa’s cultural legacy and craftsmanship to a wider audience.
The partnership between Aani Ek and ODOP is more than a product launch—it’s a celebration of Goa’s history, a showcase of its innovation, and a bridge that connects tradition with modernity. Through ODOP, Aani Ek invites locals, tourists, and global consumers alike to savour the true spirit of Goa and be part of its story, one sip at a time.