2011
Eureka Moment
On trip to Italy, Clement DeSylva feni aficionado and master Infuser at Aani Ek – tasted and loved the local Limoncello. Returning back home, he blended his first batch of “Fenicello” – Cashew Feni infused with lemon and sweetened to a liqueur.
2012 – 2020
Home Experiments
Experimentation continued with a variety of infusions all using feni as the base. The appreciation of the product at tastings with friends and family pushed him to keep at it.
2020
Unlock the brand
Mid-lockdown during an evening of feni tastings and cocktail experiments with Jill Dsouza and Karlyle Gomes, the decision was made to bottle and brand the infusions. And ‘Aani Ek’ was born. With Clement in charge of product development, Jill takes over the digital marketing and Karlyle leads the brand development and design.
2020 – 21
Faith & Funding
Tastings, trials and vendor sourcing lead the trio to the office of one Pritesh Desai. Who instantly saw a product he connected with and a brand he wanted to be a part of. He came on board as the 4th partner – investor and in charge of sales & distribution.
2022
Available Now!
We’re in stores. After almost a year of running around the cashew tree with paperwork, our licenses are all In hand and we see Aani Ek on the shelves.
2011
Eureka Moment
On trip to Italy, clement desylva feni aficionado and master Infuser at Aani Ek – tasted and loved the local Limoncello. Returning back home, he blended his first batch of “Fenicello” – Cashew Feni infused with lemon and sweetened to a liqueur.
2012 – 2020
Home Experiments
The experimentation continued with a variety of infusions all using feni as the base. The appreciation of the product at tastings with friends and family pushed him to keep at it.
2020
Unlock the brand
Mid-lockdown during an evening of feni tastings and cocktail experiments with Jill Dsouza and Karlyle Gomes, the decision was made to bottle and brand the infusions. And ‘Aani Ek’ was born. With Clement in charge of product development, Jill takes over the digital marketing and Karlyle leads the brand development and design.
2020 – 21
Faith & Funding
Tastings, trials and vendor sourcing lead the trio to the office of one Pritesh Desai. Who instantly saw a product he connected with and a brand he wanted to be a part of. He came on board as the 4th partner – investor and in charge of sales & distribution.
2022
Available Now!
We’re in stores. After almost a year of running around the cashew tree with paperwork, our licenses are all In hand and we see Aani Ek on the shelves.